It's not about the Tofu.
It’s Not About the Tofu: 5 Things I Learned From a Vegan Running Club's Newsletters Let's be honest. When you hear "vegan running club," a certain image probably springs to mind. You might picture a group of earnest, sandal-wearing idealists, or perhaps a hyper-competitive clique trading kale smoothie recipes. The stereotypes associated with both running culture and veganism are often simplistic, and when you combine them, the caricature becomes even stronger. But what's really going on inside these communities? I decided to find out. I spent time analyzing over a year's worth of internal newsletters from a new, animal-focused Vegan Running Club . What I discovered was not just a story more compelling than any stereotype, but a blueprint for how a shared ideal can forge a niche community into a potent, multifaceted force for change. Here are the most impactful and counter-intuitive takeaways from their journey. 1. They Aren't Just Finishing—They're D...